MARGIN vs INVENTORY TURN. Inventory represents money invested in the shop. In general, turning that investment represents the best use of those dollars – reducing exposure (inventory) should be critical.
Concepts/Promotions to Consider
Combo sales (shirt/cap combo).
Give-aways for participation in specials like a multiple day pass.
Loyalty programs (free golf or cap after 4 or 5 rounds).
Blank shirt events at muni shops to lower cost of a special.
Father/son (mother/daughter) combo. Give a kid’s shirt at no charge with Dad’s purchase.
Give-aways for on-line purchases.
Exclusive programs (specials) for vulnerable or prospective customers.
Use interesting props (draw attention where needed).
Critical early discounts will create a steady stream of business in the future.
Avoid knee-jerk reactions, use caution when reacting to changing market conditions. Look forward and prepare for a bounce-back surge (you can’t sell from an empty wagon).
By appointment only to accommodate Covid-19 rules. Shop access 15 min. prior to tee-time.
Outdoor displays (even under a tent) if allowed.
Personal shopper (talk to members outside the shop and then get what they want).
Employ “add-on” suggestions at check-in (Girl Scout marketing).
Even seniors have joined the younger generations – they want to communicate and have had a two-month seminar in how to accomplish this.
Create and online golf shop, using a vendor’s website with a commission back to the club.
Daily specials on FaceBook. Weekly Fashion Show on FB.
Free give-aways for online purchases.
In-store merchandised displays with order forms that are distributed to members. Orders are pulled and bagged for members.